EP 117: Everything You Need to Know About Industrial Real Estate with Joel Friedland

Get ready to dive into the world of industrial real estate as we sit down with the extraordinary Joel Friedland. In this captivating episode, Joel takes us on a fascinating journey, revealing his personal experiences and unconventional strategies that have propelled him to success in the industry. Brace yourself for eye-opening insights and compelling stories that will reshape your perspective on real estate investing.

First, Joel shares his extensive background in industrial real estate and the remarkable approach he takes when buying properties and syndicating them, all without borrowing money. Discover how he has cracked the code to unlock success in this competitive market, shedding light on the importance of vulnerability and humility to build trust with investors. 

Unravel powerful strategies that have proven effective time and time again and explore the current state of the industrial real estate market, its relationship with the rise of online shopping, and the crucial role banks play in steering the course of investors. Tune in to hear Joel's latest real estate deal, the value of the properties involved, and how he builds strong and lasting relationships with investors through mentorship. This episode is a goldmine of knowledge for both aspiring and experienced real estate investors, so grab your notepad and get ready to take your investing game to the next level!

💥 Remember, this is your MBA. Have a notepad handy, and get ready to take some 📝 notes!

Key Points from This Episode:

  • Joel's background and experience in the industrial real estate business.

  • Joel's strategy of buying properties and syndicating them without borrowing money.

  • The importance of vulnerability and humility in building trust with investors.

  • Prioritizing not losing money and minimizing tax rates in real estate investing.

  • The appeal of low-risk opportunities for sophisticated and wealthy investors.

  • Joel's story about a meeting with a billionaire investor and the importance of humility and vulnerability.

  • The current state of the industrial real estate market and the rise of online shopping.

  • The risks involved in real estate investing and the power of banks over investors.

  • Details about Joel's recent real estate deal and the value of the properties.

  • Joel's approach to building relationships with investors and the importance of mentorship.

Tweetables:

"I'm vulnerable because I made decisions that I was ashamed of and I never want to do that again. I want to have good judgment and be more careful and not be ashamed of any decisions, and the only way to do that is to do great diligence. And people who haven't lost their butts don't know that yet, that's the most important thing." –Joel Friedland

“Industrial as an asset class is the most favored asset class by institutions and sophisticated investors because it is still booming and will continue to because the internet has changed the way people buy products.” –Joel Friedland

“Having laser focus gives us a tremendous edge over everybody else.” –Joel Friedland

“When you meet somebody and they know that you are capable and aggressive and a thinker and a doer, they want to do stuff with you.” –Joel Friedland

“If you invest with someone who has had the experience of dealing with a challenge, you've got someone who's battle-tested if they came through it and are still standing.” –Joel Friedland


Resources

Joel Friedland on LinkedIn

Lehman Trilogy Play

Curb Your Enthusiasm (TV show)

Adam Taggart's podcast "Wealthy"

Substack (platform for newsletters)

Brit Properties (website)


About Joel Friedland

Joel has a 42-year track record in industrial real estate. He co-founded Epic/Savage Realty Partners in 1991 where he oversaw hiring and mentoring 60 industrial real estate professionals, many of whom became his partners. His group sold the firm to an international real estate company in 2014 and Joel started Brit Properties.

As an industrial real estate broker and owner, Joel has secured over 2,000 industrial property leases and sales, totaling over $250 million in acquisitions. His greatest accomplishment is maintaining valued relationships with brokers, tenants, and investors spanning five decades.

He does fully syndicated deals with 0% debt, an unheard-of approach in real estate that caters to his wealthy investor base primarily concerned with the conservation of principal. His experiences during the Great Recession in 2008 have informed his investment approach to be hyper-conservative while still allowing an ~8% cash return, plus upside, for his investors.

Joel attended the University of Michigan. He enjoys playing golf and spending time with his family, particularly his three young grandchildren.

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The education we provide is sponsored by Lehigh Valley Fund. The fund earns returns through real estate investing and pays inventors an average 10% return with a 12 - 18% target* 

Click here to apply.

Click here to book Fund Manager Tejas Gosai.

Contact Jerna Bentilanon to schedule a visit to our offices or a tour of one of our properties: j.b@lvpefund.com, 610-230-7777

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EP 116: Safe Bets with Sound Syndications to Scale Up Your Portfolio with Charles Carillo